Meow Wolf is an interactive art exhibit that transports its patrons to vivid new worlds. Originally based in Santa Fe with their iconic House of Eternal Return, the art collective is branching out to two new locations in Las Vegas and Denver. At the beginning of this project their branding was relatively outdated, a perfect opportunity to create an ad campaign with viral potential to capture new audiences who have yet to hear of the venue. Using various media, this campaign aims to grab attention on all platforms utilizing a crazy stop motion, fun merchandise, posters, and unique animated ads.